Ad Age sets the stage with an overview of just what's at stake when a brand decides to spend millions to compete in the ad industry's biggest day of the year.
Advertising Age, with support from our sponsor iProspect, is pleased to debut the first season of "Anatomy of an Ad" with a special Super Bowl edition.
Ad Age sets the stage with an overview of just what's at stake when a brand decides to spend millions to compete in the ad industry's biggest day of...
Advertising Age goes behind the scenes with MasterCard as it attempts to pull off its most complex Priceless Surprise yet, this time at The UEFA Champion's League Final in Berlin. If you think expe...
Ad Age sets the stage with an overview of just what's at stake when a brand decides to spend millions to compete in the ad industry's biggest day of...
Forget tried and true TV commercials. Now agencies could create entire digital platforms. In partnership with another highly admired marketer -- Apple -- R/GA created a system for Nike to connect i...
The goal? Reposition the already hugely popular beer brand and make it more appealing to a youthful and multicultural audience. Hardly an easy task, but Budweiser and DDB pulled it off by listening...
Red Bull executives do not consider “Stratos” a marketing event, which only adds to its power as brands grapple with what kinds of content they can own and create that will capture attention. The 2...
When you think of the kinds of messages that most resonate with consumers, it’s unlikely that reminders about public safety will be at the top of the list. Yet, the one that McCann in Australia cre...
An example of a tried and true ad tactic, creating a spokes character, that broke a lot of taboos in beer advertising. Instead of young, aspirational characters, Dos Equis cast an old guy who doesn...
This branded film was an immediate hit thanks to a perfectly executed mix of animation, high-level production and a great, great song – Willie Nelson covering Coldplay’s “The Scientist.” But what i...
As a publication that covers the business of marketing, advertising and media, Ad Age closely watches how advertisers and marketers use platforms like YouTube. That the videos in this list are selling something is almost besides the fact; these clips are pure entertainment.