October 2, 2015 — Tips and tricks on how to easily improve the ranking of your WordPress website in Google.
* What is important in 2015 for a top Google ranking
* Know your customer or target group
* What NOT to forget
* What to avoid – “Here be Dragons!”
* Tools to help check your website

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September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:

1. Easy website setup (best practices for hosting, WordPress install, security…)
2. Optimizing for search engines & people
3. Propelling ideas via blogging

September 16, 2015 — Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan provides a practical session with actionable takeaways to inspire new ideas.

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September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

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September 11, 2015 — This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses.

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September 4, 2015 — The term SEO is thrown around a lot, but what does it really mean for bloggers and content producers? This talk gets to the heart of the matter. I’ll explain the new rules of SEO and teach writers how to cross the t’s and dot the i’s when it comes to SEO content development.

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August 20, 2015 — В докладе Павел расскажет о том, что понимается под поведенческими факторами, как они измеряются и почему не всем показателям стоит доверять. Также доклад охватит плагины для WordPress, работа с которыми может улучшить поведенческие показатели сайта и сыграть на пользу вашим позициям в поисковой выдаче.

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July 17, 2015 — Hands on Session, in der wir an einem Beispiel durchspielen, wie man seine Seite ganz konkret für Google fit machen kann, ohne dass man direkt alles über den Haufen schmeißen muss. Weniger ist mehr. Und so zeigt Martin, mit welchen Tricks man 80% des Erfolges mit 20% der Arbeit erreichen kann.

July 14, 2015 — Detlefs Vortrag gibt uns viele wertvolle Tipps rund um das Thema Foodblogs.

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July 12, 2015 — Even directly out of the box WordPress is one of the most search engine friendly CMS’s in existence. However it doesn’t offer everything you need to make your site search engine friendly without doing a bit of customization. This presentation shows the audience how to make their site search engine friendly. We go through various settings and different plugins that are needed to truly prepare a WordPress website for a full-scale web marketing campaign.