Professional content marketers think like students. They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use. But how do you know what works right now in content marketing and what doesn’t? This week’s Copyblogger Collection is a series of three handpicked articles
The goal today on Technology Translated is to arm you with the information you need to get the right answer for your needs and to find the right person to help you. Rebecca Gill is the founder and CEO of Web Savvy Marketing. They’ve been building websites since 2009 and are one of the most
There are not one but two renowned Defenders of Humanity on this week’s episode of The Showrunner. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod Morris and Jonny Nastor to discuss how your podcast can (and should) fit into your overall content marketing mix. The timing of Sonia’s visit is not a coincidence.
Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person. And yet, research shows that “selling” immediately brings to mind negative word associations. It’s as if the world hadn’t dramatically changed since the release of Glengarry, Glen Ross. But the world has changed, and