Automated Investing Without Hidden Fees or Commissions

Automatic Rebalancing

We continuously monitor and periodically rebalance your portfolio for you.

Automatic Deposits

Deposits are automatically invested based on your portfolio mix.

Tax-Loss Harvesting

By selling declined investments at a loss, we lower your taxes.

Dividend Reinvesting

We use dividends to minimize sales and lower realized capital gains.

Open An Investment Account Today to Get Your First $15,000 Managed for Free

If you participate in Wealthfront’s invitation program by opening and funding an account through this link, you will receive an increase of $5,000 in the amount we manage for free. In general, our fees are publicly disclosed on our website and you should review them. You could open an account by going directly to our website instead. In considering this choice, you should be aware that if you open an account as part of this invitation program the person or firm that referred you may be informed of your participation and may, therefore, know that you have visited our site and/or have become a Wealthfront client. However, we will not reveal any other information about you or your account(s) to the person or firm who invited you. All existing terms of our Privacy Policy and our privacy obligations to you shall apply.

The person or firm that referred you may be a client of Wealthfront, may provide us with professional services, may be an employee of Wealthfront, or may have a financial interest in the company. The person or firm is not directly compensated for inviting you or providing you with this link.

If you become a Wealthfront client, you may also participate in our invitation program if you decide that you want your friends to learn about our service. If you do participate in our invitation program, you will have an opportunity to reduce your account fees for every person you invite who funds an account with Wealthfront unless Wealthfront has modified or ended the invitation program, which we reserve the right to do in the future with or without notice to you. If you become a Wealthfront client, you are free to close your account at any time at your sole discretion.

The information displayed is general and educational in nature. Certain graphs and other images are universal representations. These images and written material are not intended to be used as the sole basis for investment decisions and do not signify actual results of an individual investor. There can be no assurance that an investment mix or any projected or actual performance shown on the site will lead to the expected results shown or perform in any predictable manner. It should not be assumed that investors will experience returns in the future, if any, comparable to those shown or that any or all of Wealthfront’s Clients experienced such returns. Financial advisory services are only provided to investors who become Wealthfront clients.

We ask that you review our Form ADV. It contains important information about our firm that you may want to consider before deciding whether to become a Wealthfront client. Finally, by participating in our invitation program, you agree that you aren’t a government entity or an agent of such entity acting on its behalf.

The graphic above titled Amount Saved in Trading Commissions displays the aggregate amount saved by Wealthfront clients by not paying trading commissions on individual trades since October 2012. Trading commissions saved was calculated by taking the number of trades executed for Wealthfront clients multiplied by a representative industry cost of $7.50 per trade.

The graphic above titled Free Trades represents the number of commission-free trades executed for Wealthfront clients since October 2012.

The graphic above titled Tax Losses Harvested represents the amount of losses harvested in client accounts since launching the Wealthfront Tax-Loss Harvesting strategy in December 2012. For more information on tax-loss harvesting please visit https://www.wealthfront.com/tax-loss-harvesting.

The graphic above titled Total Assets Managed for Free represents the total amount of client assets Wealthfront manages at no cost to the client.

Description of "Free." Certain ETF products, offered through Wealthfront, may be free of commissions and advisory fees; however, management and/or other fees may be charged for investment products managed by outside companies, which are unaffiliated entities of Wealthfront.