AirPR Blog - Musings on the PR and technology convergence

8 Elements To Transform Your Press Page Into A Newsroom

4.5 min to read by Leta Soza
Published on July 29, 2015

During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom. After reflecting on the insights Marissa provided on how to go about this (which you can hear by streaming video from 10:35-12:30 and 27:44-31:22), I got to thinking about other areas […]

PR Education Read More

Tags: AppBoy, Marissa Aydlett, newsroom, PR, PR education, PR tips, press page, PRESSfeed, public relations, Sally Falkow
Marketing + PR = Happy Customers

3 min to read by Leta Soza
Published on July 23, 2015

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. Needless to say the conversation was illuminating. Not only did Rebekah cull together some of […]

Industry Insights & Trends Read More

Tags: Adam Weinroth, Andrea Huspeni, convergence, customers, Emily Dunlop, Marissa Aydlett, marketing, Marketing and PR, PR, PR education, PR tips, public relations, Sheryl Pattek
Sales tips that can also improve your dating life

2.5 min to read by Rachel Kirschen
Published on July 13, 2015

Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?) 2) Stared down your iPhone, willing that text notification to pop-up 3) Incessantly refreshed your email hoping to see Inbox (1) Follow-up question, did […]

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Tags: customers, dating, dating tips, PR, public relations, sales, sales tips
10 Ways PR Can Leverage LinkedIn

4.5 min to read by Rebekah Iliff
Published on July 7, 2015

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […]

All About Tech Read More

Tags: Dell, Erica Lockheimer, LinkedIn, LinkedIn Pulse, PR education, PR tips, PR tools, public relations, Sarah Clatterbuck, social media, social network
PR Firms That Are I-N-D-E-P-E-N-D-E-N-T And Killin’ It

3 min to read by Rebekah Iliff
Published on July 1, 2015

BOOM. CRACK. Sparkle, sparkle, sparkle. It’s the deafening jingle we all look forward to hearing the fourth day of the seventh month every year. While it seems the twinkling cacophony has become nothing more than a prompt for nationwide “oohs” and “ahhhs” — and incantations of “I think that’s the finale…oh wait, no, that’s the […]

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Tags: Cooperkatz & Company, DKC, Edelman, French West Vaughan, Holmes Report, Independence Day, independent PR firms, Lou Hammond & Associates, PR, PR firm, PR firms, public relations
Content Marketing: Building A Web of Influence

3.5 min to read by Leta Soza
Published on June 23, 2015

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […]

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Tags: Ann Handley, content creation, content marketing, content marketing strategy, earned media, media relations, owned media, PR, public relations, spiderweb
Math: PR Style

3 min to read by Leta Soza
Published on June 17, 2015

Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can honestly say that there were many an afternoon where that exact thought went through my […]

PR Education Read More

Tags: Adam Singer, math, mathematics, PR, PR education, PR measurement, PR tools, public relations, Ryan Rapp, Shonali Burke
Rick Liebling On The Power of 3: PR + Social + Tech

8 min to read by Leta Soza
Published on June 10, 2015

It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits…three little pigs…three sheets to the wind…ok, maybe not that last one, but you get my drift. In an effort to channel the power of […]

Interviews Read More

Tags: innovative technology, marketing, PR, PR analytics, PR measurement, public relatons, Rick Liebling, social analytics, technology, Unmetric
LinkedIn’s leading ladies talk PR, tech, and changing the world

4 min to read by Rebekah Iliff
Published on June 3, 2015

As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use it as a modern day Rolodex. #Connections. Furthermore, if you’ve ever looked for a job, […]

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Tags: Girl Scouts, interview, LinkedIn, PR, public relations, publishing, STEM, tech, technology, women in tech, World Pitch