The Key Element of 21st Century Persuasion
Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen. Three days after the initial treatment, the man was out of bed and joking with
Sep 04 2014-09-03T15:05:59+00:00
The Right Way to Think About Google
You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content. The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end
Sep 03 2014-09-03T09:28:34+00:00
The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience
On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the
Sep 02 2014-09-01T23:15:04+00:00
A Quick Note About the History of Labor Day That You May Not Realize …
The first Monday of September is upon us, which means that it is Labor Day in the United States (and Labour Day in Canada). Have you ever wondered why North America celebrates Labor Day in September, while many parts of the rest of the world celebrate International Workers’ Day on the first day of May?
Sep 01 2014-08-31T23:52:26+00:00
