If you look the same, talk the same and act the same as all of your competitors how would a homeowner choose between you and your competitor?
Image Source: www.velos.com.cy
The answer? PRICE. (more…)
I was meeting with a remodeler a few weeks back – it was the first time I met him.
The plan was to check his marketing strategy. We reviewed his marketing materials which included; referral programs, email marketing, advertising, networking, staying-in-touch with previous clients.
Then we got into his sales process and closing deals with prospective clients… It was then that the meeting came to an abrupt halt.
Image Credit: speckyboy.com
When I talk and work with Remodelers – nearly 100% of the time, I find out that a good portion of their business comes from repeat clients.
Image Source: www.exacttarget.com
However, the majority of the marketing/advertising dollars they are spending are going towards looking for new clients… (more…)