The Twitter Blog Network

News, notes and stories on our products, initiatives and company doings.

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Donna Karan International's SVP of Global Communications Aliza Licht: "Twitter is my first love"

In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.Read more…

Dior Homme shows the power of a hashtag as Robert Pattinson ad takes off

We wrote recently about how brands using hashtags effectively can reap the benefits on Twitter and we published a step-by-step guide to help in this.

Dior Homme shows this to great effect with the online launch of its new advertising campaign starring ‘Twilight’ actor Robert Pattinson. It illustrates perfectly how a luxury brand can successfully use a hashtag to help steer online conversation and best brand their content for optimal results.Read more…

#MTVHottest generates 166 million Tweets with a single hashtag

Find out how MTV UK came up with this summer’s hottest hashtag.Read more…

Streaming MapReduce with Summingbird

Today we are open sourcing Summingbird on GitHub under the ALv2.Read more…

Reporting on Dr. King's dream in 2013

Presidents, civil rights leaders and citizens joined together today to mark the 50th anniversary of Reverend Dr. Martin Luther King, Jr.’s “I have a dream” speech at the 1963 March on Washington. See how news organizations told that story on Twitter.Read more…

The @49ers get twice the takeover

What happened when a supermodel and pro basketball player took over the @49ers Twitter account.Read more…

Commemorating the March on Washington

The 50th anniversary of the March on Washington was commemorated on Twitter.Read more…

Pretty Little Tweeters: How the finale beat the records

How Pretty Little Liars earned record engagement during its summer finale.Read more…

Keep up with conversations on Twitter

Today we’re updating our iPhone and Android apps, as well as Twitter.com, to make it easier to discover and follow conversations in your home timeline. From buzz about the VMAs to debates around upcoming football games, people come to Twitter to take part in these real-time, global, public conversations.

To date, such exchanges haven’t always been easy to follow. With this in mind, we’ve now made it easier for you to see conversations as they’re taking place. Here’s how it will look:Read more…

Lead Generation Card: Now available to all advertisers, with new features

In May we announced the limited availability of our Lead Generation Card - a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message. After making refinements based on feedback from early adopters, we are happy to announce that Lead Generation Cards are now open to all advertisers, including small and medium businesses who advertise on Twitter.Read more…

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