The Twitter Blog Network

News, notes and stories on our products, initiatives and company doings.

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Tweeting the VMAs: The techniques that worked

  • Media
Monday, August 26, 2013 | By Simon Rogers (@smfrogers), Data Editor [23:19 UTC]
It was the TV and music event of last night, with 90% of the conversation about TV on Twitter. What did broadcasters, reporters and the stars themselves do that was new this year?Read more…

#VMAs 2013

  • The Twitter Blog
Monday, August 26, 2013 | By Fred Graver (@fredgraver), Head of TV [21:58 UTC]

Year after year, viewers transform Twitter into the social soundtrack of the @MTV Video Music Awards. Last night was no different, as the VMAs brought a party to the streets of Brooklyn as well as to Twitter.

Fans and stars alike tweeted their own commentaries about the show’s performances, awards, and fashions.Read more…

A premiere to remember

  • Media
Friday, August 23, 2013 | By Sunil Singhvi (@illsun), Entertainment Partnerships, Twitter UK [16:57 UTC]
#1DMoviePremiereRead more…

Improving accessibility of twitter.com

  • Engineering
Thursday, August 22, 2013 | By Todd Kloots (@todd) [22:27 UTC]

Timelines are the core content of Twitter. And with device independence being one of the core principles of accessibility, we’ve spent the past quarter tuning and enhancing keyboard access for timelines. Our goal was to provide a first-class user experience for consuming and interacting with timelines using the keyboard.Read more…

Survey: How small and medium-sized businesses benefit from their Twitter presence

  • Advertising
Thursday, August 22, 2013 | By Tim Perzyk (@tperzyk), Manager, Twitter Ads Research [15:47 UTC]

Every day, people who own small and medium-sized businesses (SMBs) ask us how Twitter can help them. Because they’re often strapped for time and resources, they want proof that their efforts on Twitter can lead to real business results. To help understand the value of Twitter for SMBs, we asked global research firm Market Probe International to survey 500 people over age 18, across several verticals in the US and UK, who currently follow SMBs on Twitter.Read more…

Why CEOs should be on Twitter

  • Advertising
Thursday, August 22, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [11:55 UTC]

A recent survey carried out by Brandfog found that the vast majority of people trust a company more if the chief executive officer actively engages with social media. It was a point echoed by the three CEOs who appeared on stage at the recent Twitter event #TweetsFromTheTop.Read more…

Jesse Pinkman phones a friend

  • Media
Thursday, August 22, 2013 | By Simon Rogers (@smfrogers), Data editor [05:42 UTC]
Breaking Bad’s Aaron Paul calls the first 10 people to respond to him on Twitter.Read more…

How Oprah and Lindsay added the next chapter on Twitter

  • Media
Wednesday, August 21, 2013 | By Lara Cohen (@Larakate), Head of TV talent [23:16 UTC]
An earnest back-and-forth between actress Lindsay Lohan and Oprah Winfrey on Twitter provided background for viewers to the engaging on-air interview.Read more…

How to choose a hashtag

  • Advertising
Wednesday, August 21, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [08:25 UTC]

The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.

To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.Read more…

NatWest gets creative with customer service on Vine

  • Advertising
Tuesday, August 20, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [09:03 UTC]

Twitter fulfills many roles for marketers, and one of the first that brands start with is customer service. We have seen brands open a direct conversation with customers on a scale that previously wasn’t possible.

In some cases, this can represent something of a logistical challenge, as brands look to find ways to quickly and succinctly deal with issues such as frequently-asked questions.Read more…

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