Sell on Amazon.co.uk

How It Works

Upload Your Product Inventory

With Selling on Amazon, it's easy to upload your inventory. Once you've registered, use the Web-based interface, a free desktop software application, or text files to get up and running fast.

Customers See Your Products on Amazon.co.uk

Amazon.co.uk is a leading website and venue for millions of online shoppers. By listing your products on Amazon.co.uk, you can reach millions of potential customers every day.

Customers Purchase Your Products

Amazon.co.uk makes buying your products easy. With features like 1-Click and a brand trusted by millions, we help customers make quick, easy, worry-free purchases.

You Deliver Products to Customers

Amazon notifies you by e-mail when an order has been placed. You simply pack and deliver your item to the customer (unless you let Fulfilment by Amazon do the work).

You Receive Payment

Payment for the order is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

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Frequently Asked Questions

What is Selling on Amazon?

What products can I sell on Amazon.co.uk?

What type of products can't I sell on Amazon.co.uk?

What do I need to register as a seller on Amazon.co.uk?

What do I need to list my products on Amazon.co.uk?

How much does it cost to sell on Amazon.co.uk?

When do I start getting charged the monthly subscription fee?

Can I cancel my subscription?

How do I manage orders?

How do I get paid?

Do you offer fraud protection?

What is the A-to-z Guarantee?

Can customers leave feedback and why is customer feedback important?

Can I offer gift wrap and gift messaging services to my customers on Amazon.co.uk?

Can I talk to someone about Selling on Amazon?

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What is Selling on Amazon?

Selling on Amazon is a programme that enables sellers to sell their products and inventory on Amazon.co.uk

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What products can I sell on Amazon.co.uk?

You can sell items in the following categories: Books, Music, DVD, VHS, Baby, Toys & Games, Electronics & Computing, Home & Garden, Shoes, Software, Sports & Leisure, DIY & Tools and PC & Video Games. Prior approval is required to sell in the following categories: Clothing, Health & Beauty and Jewellery & Watches. Contact us to request approval.

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What type of products can't I  sell on Amazon.co.uk?

These include: Mobile phones including service, magazines and newspaper subscriptions, grocery items, tobacco and alcohol, adult toys, gift cards and gift certificates, prescription medication, guns and ammunition, photo processing.

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What do I need to register as a seller on Amazon.co.uk?

In order to register, you will need to provide the following information:

• Credit card
• Telephone number
• Bank account information (we accept UK, French, German or Austrian bank accounts)
• VAT number, if your company is VAT registered.
• E-mail address

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What do I need to list my products on Amazon.co.uk?

You can use our Web-based interface or our bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the Amazon.co.uk catalogue.

If your products already exist in the Amazon.co.uk catalogue:

You can easily list them one by one using our Web-based interface. To do so, you only need to provide the name of the product, the price and your available stock. Alternatively, you can use our bulk listing tools, which allow you to list multiple products quickly. Please note that, to use these tools, you will be required to provide the EAN, ISBN, or UPC code for each product.

If your products do not exist in the Amazon.co.uk catalogue:

You can create them using either the Web-based interface or the bulk listing tools. For each new product, you will have to provide product information, including:

• EAN, UPC, or ISBN code
• Product title
• Product description
• Image of the product, see our Product Image Requirements
• Price
• Available stock

Please note that some product categories might require additional information to list your products.

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How much does it cost to sell on Amazon.co.uk?

It costs £28.75 per month (£25.00 for sellers that qualify for VAT-exclusive fees) plus a fee on each product that is bought. The fee varies across categories. (Click here to learn more about the pricing).

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When do I start getting charged the monthly subscription fee?

Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will be charged at that time.

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Can I cancel my subscription?

Yes, you can cancel your subscription at any time. Contact us through your seller account. There is no long-term commitment required to sign up.

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How do I manage orders?

You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.

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How do I get paid?

Amazon first settles your account 14 days after you register. Subsequently, the payment process repeats every 14 days. It normally takes five business days from the payment date until the money is available in your bank account.

For a payment to take place:

• Must have a positive or zero "Selling on Amazon" account balance. Referral Fees, Variable Closing Fees, customer refunds, customer claims, or chargebacks, if any, can affect your balance.
• Entered a bank account in your seller account.

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Do you offer fraud protection?

Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders on your products.

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What is the A-to-z Guarantee?

The A-to-z Guarantee is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon.co.uk receives the claim, we send the seller an automated email detailing the claim which requests a response with basic information about the order and the fulfilment process. Amazon.co.uk will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the seller's expense.

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Can customers leave feedback and why is customer feedback important?

Yes, customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.co.uk.

• It's the best way for shoppers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see.
• Customers are more likely to purchase products from sellers with higher ratings.
• Your feedback rating is a key metric used by Amazon.co.uk to measure your performance.

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Can I offer gift wrap and gift messaging services to my customers on Amazon.co.uk?

Yes, for sales in categories other than Books, Music, Video and DVDs. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services seller, you can make either or both of those services available to buyers of your items.

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Can I talk to someone about Selling on Amazon?

If you are not currently selling on Amazon.co.uk and want to learn more, you can contact us. Our business development team will respond within two working days.

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Pricing

Professional Sellers on Amazon pay a monthly subscription fee of £28.75 per month (£25.00 for sellers that qualify for VAT-exclusive fees) per month plus a referral fee on products that sell (referral fee varies by category). If you are looking to sell only a few products or expect to have less than 40 orders a month, click here to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of £0.86. 

Fees for Books, Music, & Movies

You pay a Referral Fee and a Variable Closing Fee for each product that is bought. The Referral Fee is 17.25% (15% for sellers that qualify for VAT-exclusive fees) on the product price of the item. Product price is the gross price that the customer pays for the product including any applicable taxes, custom duties and levies, however, the delivery price is not included for calculating the Referral Fee. The Variable Closing Fee is a fixed fee and depends on the product category and the destination of the product:

Books, Music, & Movies

Variable Closing Fee
Product Category	Item dispatched to UK	Item dispatched to European countries*	Item dispatched to USA*	Item dispatched to Rest of World*
Books	£0.49	£0.54	£1.08	£0.58
Music	£0.28	£0.16	£0.21	£0.38
Video	£1.32	£1.31	£0.20	£0.51
DVD	£0.16	£0.31	£0.67	£0.90
Variable Closing Fee for sellers that qualify for VAT-exclusive fees
Product Category	Item dispatched to UK	Item dispatched to European countries*	Item dispatched to USA*	Item dispatched to Rest of World*
Books	£0.43	£0.47	£0.94	£0.50
Music	£0.24	£0.14	£0.18	£0.33
Video	£1.15	£1.14	£0.17	£0.44
DVD	£0.14	£0.27	£0.58	£0.78
* Marketplace items can only be delivered to countries supported by Amazon Marketplace.

The following examples will illustrate how the fee is calculated: Example 1: You sell a book for £15.00 to a customer in the UK, and you don't qualify for VAT-exclusive fees. Referral fee £15.00 x 17.25% £2.59 Variable Closing Fee £0.49 Total fee Inclusive of VAT (15%) £3.08 Example 2: You sell a book for £15.00 to a customer in the UK, and you qualify for VAT-exclusive fees. Referral fee £15.00 x 15.00% £2.25 Variable Closing Fee £0.43 Total fee   £2.68 Example 3: You sell a DVD for £15.00 to a customer in the UK, and you qualify for VAT-exclusive fees.   Referral fee £15.00 x 15% £2.25 Variable Closing Fee £0.14 Total fee   £2.39 Example 4: You sell a DVD for £20.00 to a customer in the USA, and you qualify for VAT-exclusive fees. Referral fee £20.00 x 15% £3.00 Variable Closing Fee £0.58 Total fee   £3.58 (back to top to sign up)

Referral Fees for other product categories

For the other product categories, the referral fee applies to the total sales proceeds, including the product price, all delivery and handling, gift wrap and other charges collected, including any taxes and customs duties. We do not charge a Variable Closing Fee.

Other Categories

Product category	Referral fee	Referral fee for sellers that qualify for VAT-exclusive fees
Consumer Electronics	8.05%	7.00%
Tools	13.80%	12.00%
Software/Videogames	17.25%	15.00%
Watches	17.25%	15.00%
Jewellery	28.75%	25.00%
Car & Motorbike Parts	13.80%	12.00%
Any Other Products	17.25%	15.00%

Example 5:
You sell a £18.00 memory card, and also charge the buyer £2.00 for shipping. Total sales proceeds are £20.00. And you don't qualify for VAT-exclusive fees.

Example 6:
You sell a £18.00 memory card, and you also charge the buyer £2.00 for shipping. Total sales proceeds are £20.00. And you qualify for VAT-exclusive fees.

Example 7:
You sell a £190.00 watch, and you also charge the buyer £5.00 for shipping and £5.00 for gift wrapping. Total sales proceeds are £200.00. And you qualify for VAT-exclusive fees.