Following and Followers Page Improvements

When you click on the Following and Followers links from your Twitter home page, you'll notice that we've upgraded the design of these pages and added features. Instead of a basic list, there are now actions you can perform that provide a better overall experience. For example, you can turn on SMS, unfollow, mention, block, direct message, and more. Tip: You can also view the accounts that someone else is following and follow them yourself.

Restaurants on Twitter

Boston Globe Staff Photo by Yoon S. Byun

This article from my hometown newspaper is a great example of something we're increasingly inspired by at Twitter. Small businesses—in this case restaurants—using Twitter as a low cost way to connect with patrons and ultimately improve profits.

What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering - everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.

This quote is awesome, "You don’t need technology to be spreading your message on Twitter." Well, you do need a bit of technology but not that much, it's true. With a chalkboard and a mobile phone you can boost business. Is your favorite restaurant on Twitter?

Up, Up, and Away

Twitter is back and our network capacity is now significantly increased. The planned maintenance that we moved from last night to this afternoon was a success and it took half the time we expected.

When we worked with our network provider yesterday to reschedule this planned maintenance, we did so because events in Iran were tied directly to the growing significance of Twitter as an important communication and information network. Although presumed impossible if not extremely difficult, we decided together to move the date. It made sense for Twitter and for NTT America to keep services active during this highly visible global event.

It's humbling to think that our two-year old company could be playing such a globally meaningful role that state officials find their way toward highlighting our significance. However, it's important to note that the State Department does not have access to our decision making process. Nevertheless, we can both agree that the open exchange of information is a positive force in the world.

Down Time Rescheduled

A critical network upgrade must be performed to ensure continued operation of Twitter. In coordination with Twitter, our network host had planned this upgrade for tonight. However, our network partners at NTT America recognize the role Twitter is currently playing as an important communication tool in Iran. Tonight's planned maintenance has been rescheduled to tomorrow between 2-3p PST (1:30a in Iran).

Our partners are taking a huge risk not just for Twitter but also the other services they support worldwide—we commend them for being flexible in what is essentially an inflexible situation. We chose NTT America Enterprise Hosting Services early last year specifically because of their impeccable history of reliability and global perspective. Today's decision and actions continue to prove why NTT America is such a powerful partner for Twitter.

Not Playing Ball

Impersonation violates Twitter's Terms of Service and we take the issue seriously. We suspend, delete, or transfer control of accounts known to be impersonation. When alerted, we took action in this regard on behalf of St. Louis Cardinals manager Tony La Russa.

Reports this week that Twitter has settled a law suit and officially agreed to pay legal fees for an impersonation complaint that was taken care of by our support staff in accordance with our Terms are erroneous. Twitter has not settled, nor do we plan to settle or pay.

With due respect to the man and his notable work, Mr. La Russa’s lawsuit was an unnecessary waste of judicial resources bordering on frivolous. Twitter’s Terms of Service are fair and we believe will be upheld in a court that will ultimately dismiss Mr. La Russa’s lawsuit.

Verified Accounts Beta (A Sneak Peak)

We do recognize an opportunity to improve Twitter user experience and clear up confusion beyond simply removing impersonation accounts once alerted. We'll be experimenting with a beta preview of what we're calling Verified Accounts this summer.

Verified Accounts will feature a special seal.

The experiment will begin with public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation. We hope to verify more accounts in the future but due to the resources required, verification will begin only with a small set.

San Francisco Mayor Gavin Newsom's official site links to his Twitter account.

Please note that this doesn't mean accounts without a verification seal are fake—the vast majority of Twitter accounts are not impersonators. Another way to determine authenticity is to check the official web site of the person for a link back to their Twitter account.

When we do start testing Account Verification, we will be sure to provide ample methods for feedback. Initially, verification will not be tested with businesses. However, we do see an opportunity in that arena so we'll keep you posted when we have something to share.

Shuffle up and Deal

The World Series of Poker begins today in Las Vegas. For the poker fan, it's a chance to see the best in the world contend with amateurs from all over the world.

If there's a problem with the WSOP, it's that there's so much of it. It runs for almost two months, has over 50 events and involves thousands of players. Twitter user and poker pro Joe Sebok has created a great new tool for following all the action using Twitter.

PokerRoad Nation aggregates tweets from professional players (like Barry Greenstein and Annie Duke) as well as amateurs. You can filter the tweets to see updates about a specific WSOP event or from specific players.

When you're trying to follow an event like a poker tournament where thousands of people might be playing at hundreds of tables, a tool like this let's you see what's going on through the players' eyes. It's a whole new way of seeing the game.

We're Not Making A TV Show

Just to be clear, Twitter is not making a television show. Some Hollywood folks are developing something that leverages Twitter and they are extremely enthusiastic as evidenced by all the media hubbub yesterday and today. We have little to do with their efforts but we wish them success.

Like the thousands of apps being built around Twitter, there is a growing interest from the entertainment and news industry. We see these projects and others as yet another way the ecosystem is enriched for everyone who uses Twitter.